Colors
Our identity colors embody the history of St. Ignatius: maroon and gold were the colors of the house of Loyola. These colors are supported by the muted earth tones of our setting in Chicago as well as design / architecture guidelines created in 2008 for the Lakeside campuses. Used with generous white space, the limited palette allows photography and other graphic elements to shine. With few exceptions, text elements should be black.
黑料门Maroon
CMYK (C): 18-100-45-67 PMS*: 7421c RGB: 90, 7, 34 HEX: #5a0722 Thread: Madeira 1182; RA 2608
黑料门Gold
CMYK (C): 0-30-100-0
PMS*:1235c
RGB: 234, 170, 0
HEX: #eaaa00
Thread: Madeira 1024 RA 2242
Tips
- Maroon is the most important color in the visual system; it must always be the dominant color. Connote spirit and excitement by adding gold to layouts in increasingly larger proportions without overtaking maroon.
- Gold text is very difficult to read unless there is suitable contrast. Do not use it on white or very light backgrounds.
- Avoid colors that are closely affiliated with neighboring institutions, like purple (Northwestern), blue (DePaul), and black and gold (Iowa and Purdue).
Undergraduate and prospects
Graduate and prospects; Internal Loyola
Alumni
- Visual energy skyrockets when our maroon is placed next to our gold in the same proportion. This is useful to create a feeling of spirit. Think of Athletics or the undergraduate experience.
- Brand templates are more reserved, relying on maroon, white, and black with a touch of gold. This creates an environment for authentic imagery to take center stage. We often strive to evoke memories and camaraderie to drive alumni engagement. Returning to a more vibrant proportion helps.
- We often strive to evoke memories and camaraderie to drive alumni engagement. Returning to a more vibrant proportion helps.
Gray Extra Light
HEX: #EEEEEE
Gray Light
CMYK: 5-2-4-14
RGB: 209, 212, 211
HEX: #cccccc
RGBA**: rgba(0,0,0,.15)
Gray
CMYK: 20-11-12-32
RGB: 148, 156, 159
HEX: #888888
RGBA**: rgba(0, 0, 0, .4)
Gray Dark
CMYK: 71-65-55-22
RGB: 84, 83, 91
HEX: #555555
RGBA**: rgba(0, 0, 0, .7)
Gray Extra Dark
HEX: #272727
Copper Light
CMYK: 0-1-11-17
RGB: 217, 213, 196
HEX: #dedcd1
Copper
CMYK: 0-1-22-35
RGB: 180, 175, 149
HEX: #b4af95
Copper Dark
CMYK: 0-2-44-69
RGB: 11, 106, 71
HEX: #857f5e
Dos and Don’ts
What to do
- Maroon is the most important color in the visual system. It should always be present—especially in meaningful locations.
- Use black text and generous white space.
What not to do
- Gold text is difficult to read. Do not use it on white or very light backgrounds.
- Do not rely on color converters. These values are optimized for print and electronic output.
What not to do — EVER
- Do not use blue or purple. They are closely affiliated with neighboring universities. They should not be used for marketing and promotional purposes or in our campus spaces.
- Beware of gold with black. Maroon must always be present. Without it, materials might appear to represent other institutions.
Identity Colors
These primary colors鈥攅specially maroon鈥攁re at the core of our visual identity. Use these before introducing secondary hues.
Using brand colors
The importance of maroon in Loyola鈥檚 identity system cannot be overstated. Supported with gold, our maroon translates to saying 鈥淟oyola鈥� out loud. All other discretionary colors are secondary.
Loyola鈥檚 Palette and Proportions
In Practice: Maroon and gold ratio
Use Loyola鈥檚 two identity colors with plenty of clear space to increase visual recognition and aid in messaging.
- Visual energy skyrockets when our maroon is placed next to our gold in the same proportion. This is useful to create a feeling of spirit. Think of Athletics or the undergraduate experience.
- Brand templates are more reserved, relying on maroon, white, and black with a touch of gold. This creates an environment for authentic imagery to take center stage. We often strive to evoke memories and camaraderie to drive alumni engagement. Returning to a more vibrant proportion helps.
- We often strive to evoke memories and camaraderie to drive alumni engagement. Returning to a more vibrant proportion helps.